B-town is going to through transformations and revolutions in terms of film making as well as promoting them. We came up with the unique promotional propaganda by Aamir Khan who visited almost every hidden nook and corner of the country to promote his film.

And lately it was Anurag Kashyap, who is all braced for his second sequel of Gangs of Wasseypur, promoted it politically using the name with the slogan of a political party. When so much of stir is bubbling up with new trials of promotion, how our bigwigs of industry can sit quietly. Salman Khan too has chosen a different technique to fetch footfalls for his upcoming Ek Tha Tiger.

Salman, who always remains in contact of his fans, opted to promote his film through the medium of Ushers who come in contact of audience every Friday. A new song of Ek Tha Tiger which is going to be released on 12 July will be screened specially for Ushers of single screen theatres.

Now from where Salman got this idea, well, he just reaped benefits of past by taking inspiration from the times when Ghajini was released and one of the hardcore fans of Ghajini who was usher, beefed up to promote the film voluntarily.

Salman is definitely make sure that people go to the theatres for the movie. But someone please go and tell him that his name would suffice for the original promotional task.

Source: NDTV