In today’s scenario promotion and marketing have become an integral part of filmmaking process indeed filmmakers follow a well defined strategy in order promote their movie among the masses. The most renowned camp of the tinsel town; Bhatt camp has followed a smart policy to lure the audience.

Buzz is that the makers of the most touted upcoming Raaz 3 are in no mood to promote the second female lead of the flick as of now. The flick stars Emraan Hashmi, Bipasha Basu and Esha Gupta in the key roles. It is known to everyone that the market value of Bips is much higher than the one film older Esha Gupta, in real sense she is a cash cows for the Bhatt’s.  As per the industry sources, realizing that, filmmaker Mahesh Bhatt chose to release the first poster of the movie featuring Bips and Emraan only.

He believes that the hot babe is a better bet for the first look. On being quizzed, Mahesh Bhatt told the sources “We’re releasing all the looks in phases. Usually movie producers release promotional material with the bigger stars first, before turning the spotlight onto the smaller actors”.

Esha we wish that you may get your deserved place soon!

Source: Hindustantimes.com