Apart from good packaging, story, actors, music and dialogues; release date of the movie plays a vital role in fetching audience to the box office. Usually, filmmakers release their flicks on holidays or on the festivals like Eid, Diwali or Christmas to escalate the box office collections.

Filmmaker Rajkumar Hirani is not an exception in this case, keeping up the trend he is all set to release his forthcoming on Christmas next year. As per the industry sources, the director has planned to release his upcoming PK featuring Aamir Khan on Christmas 2013. The interesting part is that the shooting of the movie hasn’t begun yet but the filmmaker has booked the release date in the advance.

It is notable that Raju released his blockbuster 3 Idiots on 25 December 2009 and now the director wants to repeat the success story by sticking to his lucky release date.

His spokesperson confirmed the news and added, “Yes, December 25, 2013 is the release date of PK.” Sources further added that Aamir will begin shooting for PK after completing the shooting schedule of Talaash and Dhoom 3.

We hope the flick turns out as a superhit!

Source: HT