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Sahara backs out from Indian Cricket, didn’t their long association call for a fair trial from BCCI?

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Posted Monday, Feb 13, 2012

Sahara India has been sponsoring the Indian Cricket Team since past 11 years and also acquired Pune Warriors franchisee in IPL, but recently in a surprise development, the long-time sponsors pulled all their ties related to Board of Cricket Control in India. It is believed that the Yuvraj Singh’s episode proved to be the catalyst behind Sahara's move. They had requested the board that Sahara should be allowed to add Yuvraj Singh's price into its purse for upcoming IPL auction. But BCCI didn’t approve to it and this has prompted Sahara to terminate its contract! Don’t you think it is big mistake on BCCI’s part? Shouldn’t they have handled the matter with care?

Comments: 4
 
Views: 230
 
Category: Sports
 Tags:
BCCI, Sahara, Indian Cricket Team, Pune Warriors, IPL, Sponsorship


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gauravsharma
Gaurav Sharma yes.
on February 15 at 01:41am | Post reply
rammohanchittjall
Chittajallu Ram Mohan Rao BCCI is filled with head-strong corrupt people. They feel they are above all. Time will come to close their illusions. Let us wait.
on February 14 at 05:19pm | Post reply
jayvir
Jayvir Chudasama BCCI are doing very rude beheviour....so that sahara....decid ed to quit.....
on February 14 at 05:10pm | Post reply
gpvprasad
p v prasad gelli I don't want to comment on Some private organizations lying that they represent India
on February 14 at 04:18pm | Post reply

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