Married to TV personality and businessman Sachin Shroff , Juhi Parmar hails from Jaipur, Rajasthan. She has also won Miss Rajasthan title in 1999. She is better known as KumKum on small screen due to her outstanding performance in KumKum Ek Pyara Sa Bandhan. She has also bagged award for Best Actress critics at Indian Telly Awards
Favorite bahu, favorite patni and favorite bhabhi of star parivaar awards; she has bagged them all. She has been the finalist of Say Shava Shava and Saas vs Bahu. She has won the show Nach Baliye where she performed with her husband.
She claimed fame with KumKum and was able to claim money in her life in abundance after winning Big Boss season 5. She has also won Comedy Circus 2.